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All info on ethics and sustainability with every product. Filter on sustainability type and choose what you think is important ánd beautiful.

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Found your favourite? With every purchase you support sustainable shops directly! If every consumer buys fair, the fashion industry has to make a change.






  Media Mentions  

Project CeCe is super easy to navigate. Housing bigger brands like Toms and People Tree alongside smaller unknown names, it's a gateway to a more eco-friendly wardrobe.
Bustle logo
Project Cece: The Online Shopping Hub Helping You Find Sustainable Fashion. If you’re into fashion but uncomfortable with the fact it can have a high environmental cost, this new shopping site might be just what you’re looking for.
Het Parool logo
Founded in 2016 and initially funded with their own resources, the start-up has taken off fast after rave reviews in the media. Following success in Germany, it has also recently launched a website serving the UK.
HetKanWel logo

Latest blogs

6 Alternatives to Binning Garments : Let's Reduce Clothing Waste 07 Apr
  • Giada Nizzoli
  • Category: Fashion Tips
6 Alternatives to Binning Garments : Let's Reduce Clothing Waste

Wait! Don’t chuck it in the bin just because it’s slightly damaged or you don’t like it anymore. Wanna help reduce clothing waste? Here are some simple ideas.

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Is Bamboo Sustainable? Best & Greenest Bamboo Fabric Properties 31 Mar
  • Giada Nizzoli
  • Category: Academy
Is Bamboo Sustainable? Best & Greenest Bamboo Fabric Properties

Eco-friendly? Ethical? Better than cotton? Find out all about bamboo fabric's sustainability and where to find the perfect bamboo clothes for your ethos.

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Best Ethical Blouses for Creative But Sustainable Outfits 24 Mar
  • Giada Nizzoli
  • Category: Fashion Tips
Best Ethical Blouses for Creative But Sustainable Outfits

Versatile, timeless and unique, the best ethical blouses will allow you to create tons of different outfits with an eye for sustainability.

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Rayon Fabric, Modal & Lyocell: Differences & Sustainability 17 Mar
  • Giada Nizzoli
  • Category: Academy
Rayon Fabric, Modal & Lyocell: Differences & Sustainability

Made from wood pulp, are these fabrics a good alternative to synthetic ones? And what are the actual differences between rayon, modal & lyocell? Let’s see!

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How to Ditch Fast Fashion & Switch to Ethical Clothes: 10 Tips 10 Mar
  • Giada Nizzoli
  • Category: Academy
How to Ditch Fast Fashion & Switch to Ethical Clothes: 10 Tips

Ready to take the first step towards a more sustainable wardrobe? Here are some practical tips to ditch fast fashion and discover ethical alternatives.

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Ethical Fashion Image Recognition AI: From a Pic to Your Wardrobe 03 Mar
  • Giada Nizzoli
  • Category: Fashion Tips
Ethical Fashion Image Recognition AI: From a Pic to Your Wardrobe

Inspired by the outfits of your favorite characters or celebrities but tired of fast fashion alternatives? Use our ethical fashion image recognition tool!

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Sustainability labels