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Greenhushing in Fashion: It’s Bad... But We Kind of Get it
Yep, greenwashing has a cousin. Here's what greenhushing means in fashion and what you can do about it as a consumer
You can use images of single pieces of clothing (like products you saw on fast fashion sites), or full outfit photos (for example from an inspiration picture you saw on Instagram!).
At Project Cece you can choose from 5 sustainability filters: environmentally friendly, fair trade, vegan, produced in Europe, and good cause. By filtering on sustainability labels, you only shop the products that fit your values. It is also possible to filter on certificates and materials.
The environmentally friendly label is awarded by Project Cece when sustainable materials are used for the clothing and accessories. We also look at environmentally friendly production, such as water management and the use of hazardous chemicals.
The fair trade label is awarded at Project Cece if the production process of the garment or accessory is done fairly. This means a good salary, safe and hygienic working conditions, normal working hours.
Some sustainable brands also want to give something extra back to the world. They plant trees, they support charities, they provide free training and health care to the communities where their products are produced, and sometimes they give away free products. These brands also receive the Good cause label.
At Project Cece we define local production as all production carried out within Europe. This means that your product does not have to travel as far before it hangs in your wardrobe, and that there is often (but certainly not always) better control of the working conditions.
The vegan label is awarded if the entire brand only produces using vegan materials. This means that no animal materials are used such as wool, silk or leather, and that no animal dyes are used.
Browse through all your favourite shops on one website. With our tech we make it easy.
All info on ethics and sustainability with every product. Filter on sustainability type and choose what you think is important ánd beautiful.
Found your favourite? With every purchase you support sustainable shops directly! If every consumer buys fair, the fashion industry has to make a change.
Project CeCe is super easy to navigate. Housing bigger brands like Toms and People Tree alongside smaller unknown names, it's a gateway to a more eco-friendly wardrobe.
Project Cece: The Online Shopping Hub Helping You Find Sustainable Fashion. If you’re into fashion but uncomfortable with the fact it can have a high environmental cost, this new shopping site might be just what you’re looking for.
Founded in 2016 and initially funded with their own resources, the start-up has taken off fast after rave reviews in the media. Following success in Germany, it has also recently launched a website serving the UK.
Yep, greenwashing has a cousin. Here's what greenhushing means in fashion and what you can do about it as a consumer
It’s almost that time of the year again; CHRISTMAS! For us, it’s one of our favourite holidays in the year and we’re always excited to bring home some great goodies and gifts. Like every year, we’re always looking to have a sustainable approach to Christmas shopping which means, buying thoughtful gifts from businesses that align with our values, buying secondhand or even dive into a DIY-project as a gift. This blog is full of businesses that made for popular gifts and tips on how to give sustainable gifts during Christmas. So let’s dive right in!
Why is Merino wool so special? And is it more or less ethical than normal wool? Let’s find out! We’ll also show you how to take care of it properly.
“I’ll quit fast fashion” but then you do another haul before January is over? These tips should help you break free from that cycle for good!
Enough with all those polyester jumpers or scarves made in sweatshops! Fall in love with fewer sustainable winter essentials, and (re)wear them ethically.
Shein’s average consumer ISN’T a student or minimum wage worker on a budget, and they ARE aware of their environmental impact. So, we’re done excusing them.
Brands with the Fair Trade label, produce fair trade. They give their workers a living wage, and save and hygienic working conditions.
Brands with the Good Cause label really try do something extra for the world. This can be for example donating to charity, providing training, or planting trees.
Brands that produce their products in Europe (incl. UK).
Brands with the Environmentally Friendly label are actively working on putting less stress on the environment, by for instance using sustainable materials.
Brands with the Vegan label are produced without the use of any animal products.
Together we can make a difference! Subscribe to the newsletter to stay up to date about fair and sustainable fashion. We plant a tree for every subscription! 🌳
Looking for another country? Project Cece is available in the following countries:
