All shops in one place

Over 300 brands & stores

Browse through all your favourite shops on one website. With our tech we make it easy.

Filter on sustainability and choose

All info on ethics and sustainability with every product. Filter on sustainability type and choose what you think is important ánd beautiful.

Support sustainable initiatives

Found your favourite? With every purchase you support sustainable shops directly! If every consumer buys fair, the fashion industry has to make a change.

  Media Mentions  

Project CeCe is super easy to navigate. Housing bigger brands like Toms and People Tree alongside smaller unknown names, it's a gateway to a more eco-friendly wardrobe.
Bustle logo
Project Cece: The Online Shopping Hub Helping You Find Sustainable Fashion. If you’re into fashion but uncomfortable with the fact it can have a high environmental cost, this new shopping site might be just what you’re looking for.
Het Parool logo
Founded in 2016 and initially funded with their own resources, the start-up has taken off fast after rave reviews in the media. Following success in Germany, it has also recently launched a website serving the UK.
HetKanWel logo

Latest blogs

Ethical Fashion Image Recognition AI: From a Pic to Your Wardrobe 03 Mar
  • Giada Nizzoli
  • Category: Fashion Tips
Ethical Fashion Image Recognition AI: From a Pic to Your Wardrobe

Inspired by the outfits of your favorite characters or celebrities but tired of fast fashion alternatives? Use our ethical fashion image recognition tool!

Read more
Piñatex: All the Juicy Properties of Pineapple Leather 24 Feb
  • Giada Nizzoli
  • Category: Academy
Piñatex: All the Juicy Properties of Pineapple Leather

First time hearing about pineapple leather? We were surprised, too! Discover whether or not Piñatex can be considered a sustainable type of vegan leather.

Read more
9 Best Sustainable Fashion Brands UK (No Brexit Surprises!) 17 Feb
  • Giada Nizzoli
  • Category: Fashion Tips
9 Best Sustainable Fashion Brands UK (No Brexit Surprises!)

Falling in love with the best ethical fashion brands in the UK will allow you to avoid current import duties and reduce the carbon footprint of your clothes.

Read more
Is Linen Sustainable? Pros & Cons of Timeless Linen Fabric 10 Feb
  • Giada Nizzoli
  • Category: Academy
Is Linen Sustainable? Pros & Cons of Timeless Linen Fabric

Durable, breathable, versatile… but is linen sustainable, too? Discover all about linen fabric and how to find the best linen clothing for your style.

Read more
Shopping online after Brexit: How to avoid unexpected fees. 04 Feb
  • Noor Veenhoven
  • Category: Academy
Shopping online after Brexit: How to avoid unexpected fees.

As of January 1, the transition period of Brexit has officially expired and the United Kingdom is no longer part of the EU. This has quite some impact on you if you're used to doing your online shopping on the other side of the canal. How do you avoid unexpected fees upon arrival of your package? We have tips!

Read more
5 Best Ethical Jeans Brands: Blue Denim Is Turning Green 03 Feb
  • Giada Nizzoli
  • Category: Academy
5 Best Ethical Jeans Brands: Blue Denim Is Turning Green

Did you know that an average pair requires 7,000 litres of water? Here are the best ethical jeans brands for a more sustainable but super stylish denim model.

Read more

Sustainability labels