Inspired by the outfits of your favorite characters or celebrities but tired of fast fashion alternatives? Use our ethical fashion image recognition tool!
Discover all ethical fashion in one place
Find clothing that matches your style & ethics.
Upload a picture to find a sustainable alternative, or browse through all products
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Over 300 brands & stores
Browse through all your favourite shops on one website. With our tech we make it easy.
Filter on sustainability and choose
All info on ethics and sustainability with every product. Filter on sustainability type and choose what you think is important ánd beautiful.
Support sustainable initiatives
Found your favourite? With every purchase you support sustainable shops directly! If every consumer buys fair, the fashion industry has to make a change.
Media Mentions
Project CeCe is super easy to navigate. Housing bigger brands like Toms and People Tree alongside smaller unknown names, it's a gateway to a more eco-friendly wardrobe.
Project Cece: The Online Shopping Hub Helping You Find Sustainable Fashion. If you’re into fashion but uncomfortable with the fact it can have a high environmental cost, this new shopping site might be just what you’re looking for.
Founded in 2016 and initially funded with their own resources, the start-up has taken off fast after rave reviews in the media. Following success in Germany, it has also recently launched a website serving the UK.
Latest blogs
03 Mar
- Giada Nizzoli
- Category: Fashion Tips
Ethical Fashion Image Recognition AI: From a Pic to Your Wardrobe
24 Feb
- Giada Nizzoli
- Category: Academy
Piñatex: All the Juicy Properties of Pineapple Leather
First time hearing about pineapple leather? We were surprised, too! Discover whether or not Piñatex can be considered a sustainable type of vegan leather.
17 Feb
- Giada Nizzoli
- Category: Fashion Tips
9 Best Sustainable Fashion Brands UK (No Brexit Surprises!)
Falling in love with the best ethical fashion brands in the UK will allow you to avoid current import duties and reduce the carbon footprint of your clothes.
10 Feb
- Giada Nizzoli
- Category: Academy
Is Linen Sustainable? Pros & Cons of Timeless Linen Fabric
Durable, breathable, versatile… but is linen sustainable, too? Discover all about linen fabric and how to find the best linen clothing for your style.
04 Feb
- Noor Veenhoven
- Category: Academy
Shopping online after Brexit: How to avoid unexpected fees.
As of January 1, the transition period of Brexit has officially expired and the United Kingdom is no longer part of the EU. This has quite some impact on you if you're used to doing your online shopping on the other side of the canal. How do you avoid unexpected fees upon arrival of your package? We have tips!
03 Feb
- Giada Nizzoli
- Category: Academy
5 Best Ethical Jeans Brands: Blue Denim Is Turning Green
Did you know that an average pair requires 7,000 litres of water? Here are the best ethical jeans brands for a more sustainable but super stylish denim model.
Sustainability labels
Environmentally Friendly
Brands with the Environmentally Friendly label are actively working on putting less stress on the environment, by for instance using sustainable materials.
Fair Trade
Brands with the Fair Trade label, produce fair trade. They give their workers a living wage, and save and hygienic working conditions.
Good Cause
Brands with the Good Cause label really try do something extra for the world. This can be for example donating to charity, providing training, or planting trees.
Locally Produced
Brands that have the Locally Produced label produce their clothing in Europe.
Vegan
Brands with the Vegan label are produced without the use of any animal products.