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£37.84*
Fair Trade
Good Cause
Eco-Friendly
Ready to ship
Our new favourite tote bag is not just spacious and stylish, it’s also sustainable. Ocean Tote promises a reduced environmental footprint as it is created from 100% textile waste recycled from factory floors. We thought, why create from new materials when you can re-use what already exists?
This material has been discarded during the cutting process by the garment industry (because not everybody designs keeping zero waste in mind). Instead of ending up in landfills and oceans, we have repurposed this textile waste and turned it into a sturdy, reversible and large tote that holds everything you need for on-the-go — from wallet, glasses, water bottle, shawl, book, laptop to a deep inner pocket for your keys. Pack it all in and head to the beach or for a weekend getaway!
Since we have used post-industrial recycled waste to craft our Ocean Tote, each bag is unique as this print cannot be reproduced and is a limited edition.
With all-over stripes that lend a summer vibe to the Ocean Tote and fish embroidery details that add a playful element, your Ocean Tote bag has been thoughtfully designed and handcrafted by JULAHAS in collaboration with two brands that are pioneers of textile recycling — Doodlage and Khaloom.
We reached out to Khaloom, an organisation that works exclusively with recycled materials to source textile waste from cutting floors. The material that would have otherwise ended up in a landfill, was then shredded and woven by hand into our striped fabric. This woven fabric was then passed on Doodlage, another innovative brand that upcycles and recycles textiles, to embroider and tailor our Ocean Tote bag. The outer layer of our tote is made from 100% post-industrial recycled textile waste and the inner layer from cotton canvas for extra strength and support.
For every purchase you make, we plant a tree in your name. We send you a digital e-Tree Certificate with a link to a location marker showing where the tree was planted.
With our One for One model, in partnership with social enterprise Grow-Trees, we address community, women and nature. Tree planting generates employment for the village women, regulates the climate while improving the soil quality, which benefits farming communities.
Your impactWorldwide 92 million tons of textile waste is created annually. While 85% ends up in landfills, 12% is discarded from factory floors and less than 1% of this is recycled into new garments. Our Ocean Tote Bags are handmade from that tiny portion of recycled materials that would otherwise end up in landfills or our oceans. For every 100 meters of fabric woven, we have prevented 92kg of Co2 from being generated, utilised 30 kg of waste and saved 126,000 litres of water.
Source: JULAHAS
Julahas makes a collection of beautiful, fair trade products that they make together with Indian craftsmen.
Fair trade: The items are handmade in India, by artisans who work through an NGO, through a Fair Trade organization, or who are independent. Julahas visits these partners 3-4 times a year. Before starting the brand, Julahas took the time to thoroughly understand the artisans' production process. They find it very important in a collaboration that the values of inclusivity, dignity and diversity are shared.
Environmentally friendly: Julahas works with wool and cotton. These are responsibly sourced from local government-approved communities in the regions where they produce. Some of these small suppliers are certified organic or work in relationship with the farming communities so that the entire production chain is connected. In this way, farmer and weaver can also benefit from each other.
Good cause: The brand plants a tree for every purchase made.
Support locals: Julahas works with old crafts and communities that would otherwise disappear. India has 7 million artisans, but many of them are under threat from industrialization. Communities are falling apart because family members no longer want to work on handlooms. So by offering honest and regular work, they not only preserve the craft but also show that it is possible to earn a good income while staying with your family.
Practical information:
Shipping fee: Free in Europe
Delivery time: 2-5 business days in the UK and the rest of Europe if the product is in stock. If the product still needs to be made, it will take longer.
Address: No physical store.
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