Asneh believes in artisan skills, which is why almost all of their products are handmade. In their opinion, this gives a better quality product, and is also much more environmentally friendly. Asneh is a real slow fashion brand that maintains a combination of a permanent collection of which more products are produced when they are sold out, and the occasional new collection. They do not believe that clothing should only be worn for one season. The designs are timeless.
Fairly Produced: The items are ethically made in India and Nepal. The people in Nepal earn above the minimum wage, build up a pension, are paid when they are sick and there is school support for people with children. The workers in India receive a fair wage. Asneh only works with people they know in places they have visited themselves to inspect people and build relationships. They choose not to outsource this.
Environmentally friendly: Asneh mainly works with cashmere. The cashmere partly comes from Ladakh, in the north of India, as has been the tradition for centuries, and partly from Mongolia, this cashmere is GOTS certified. Every product states where the cashmere comes from. In cashmere production, the goats need decent living conditions to produce good cashmere. Cashmere is produced very differently from regular lambswool or merino wool, as the animals are only used for the wool, so the welfare is very important. In addition to cashmere, the Nepalese production location works with silk from China and cotton (not organic) from India. Asneh is also working on improving their supply chain here and making it more transparent, so that they have better insight into the production of these materials and whether this is done fairly and sustainably.
The items are shipped in carbon boxes made of 90% recycled carbon, 100% recyclable.
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