Brand: Kings of Indigo

Kings of Indigo (K.O.I.) is a classic American jeans brand with a Japanese eye for detail. The jeans of K.O.I. are of high quality and are made to last and fit well. In addition to jeans, the denim brand also makes other clothing with an American street wear style. K.O.I. does its very best to be as sustainable as possible. In addition to clothing that lasts a long time, they use sustainable materials. The organic cotton that is used is GOTS certified, and they also use Tencel / Lyocell or linen. In addition, K.O.I. also re-uses their materials, usually a lot of good material is thrown away when making jeans, but they try to create a minimal amount of waste. To make their energy consumption more sustainable, 40-50% of their energy comes from their own solar panels and the products are packaged in 100% recycled cardboard. Kings of Indigo is completely Peta-approved vegan from the SS20 collection and on.

To K.O.I., treating their employees well is also very important, which is why they work together with FWF to improve their fair production. 96% of the production is controlled by FWF. You can read the 2018 report here.