Lafaani is a circular Indian fashion brand. The name of the brand has its roots in Urdu, and literally translates to 'immortality'. It was chosen because the brand makes completely handcrafted products, which immortalizes the labour and toil of the artisans that have created the beautiful pieces in 100% cotton fibres and natural materials. Their fabrics are Hand/Ambar Charkha spun, handwoven using traditional weaving techniques, naturally dyed and adorned with the age-old hand embroidery techniques.Their garments are 100% biodegradable allowing it to complete its journey. All products are ethically Made in India from seed to stitch.
Fair trade: Laafani works closely together with the artisans that create their products. The items are made in a workshop in New Delhi that Lafaani visits almost every week. They always negotiate fair prices for every project they do together. The fabrics are sourced from small home-grown organizations working directly with weavers from Gujarat, Madhya Pradesh and West Bengal. Laafani conducts frequent assessments ensure fair production and the quality of the material.
Environmentally friendly: Laafani only uses natural materials. They use the cotton fabrics from small home-grown organizations that carry out most processes by hand. The cotton is ethically sourced, hand/ Ambar Charkha spun, handwoven on traditional hand looms and naturally dyed. By using natural dye and doing everything by hand, the CO2 emissions, and water footprint are minimized. The packaging is also completely plastic free.
Vegan: Laafani is a completely vegan brand.