Brand: Bedstraw + Madder
Bedstraw + Madder is a story of revival - of the land, the biodiversity and the crafts & techniques that have been around for centuries. But it is also a story of people; namely the farmers, spinners and weavers and seamstresses that make this all possible. Bedstraw + Madder stands for intimates with integrity. This is uncompromising underwear made with conscious cotton.
Ethically produced: The items are fairly produced in Sri Lanka. They have been working with this workshop for 15 years, which is SEDEX and Platinum WRAP certified. The employees receive a fair wage. The dye house and artisans based in Erode, India are paid fairly and can decide for themselves when they come to work on the day, for example to avoid the hot hours.
Eco-friendly: The label produces regenerative, organic cotton in India. They lease a piece of land there and grow the organic cotton from seed to plant. This cotton due to the way it is grown sequesters carbon from the atmosphere back into the soil and helps combat climate change. Their first acreage sequestered 2.5 tonnes of carbon. The cotton, is planted and cared for by local farmers and is then traditionally hand woven and dyed with vegetable pigments. Bedstraw + Madder is a zero chemical and zero bleach company.
Vegan: The items are completely vegan.
Good cause: Bedstraw + Madder supports several charities, such as the Lady Garden Foundation, to raise awareness for gynaecological cancers.